MGA Announces Bratzillaz Dolls

MGA Announces Novi Stars

Behold The Magical Powers of ... Bratzillaz™

The Bewitching Glam Cousins of the Bratz® Conjure Up Magical Fun in 2012!

LAS VEGAS, June 13, 2012 -- International Licensing Expo -- Award-winning toy manufacturer MGA Entertainment extends 'best witches' to all who love fantasy play with the summer debut of Bratzillaz™, an all-new line of charmed fashion dolls who possess extraordinary magical powers. The enchanted good witch cousins of the popular Bratz®, Bratzillaz™ takes girls on a supernatural flight of imagination and discovery to reveal their own inner secrets and special powers, including the ability to communicate with animals, fly through the air, see into the future and find true love. Designed to encourage a girl's imagination to dream big, the powers of Bratzillaz™ will magically appear in retail toy aisles and young girls' hearts in July 2012.

Prepare to be transported to a mesmerizing world where magic meets glam as MGA Entertainment invites you to meet Bratzillaz™:

Cloetta Spelletta™ has the power to change you into anything you want. She'll help you show there's two sides to you; Magic Power: Can transform into anything; Witchmark: Moon & Stars; Fave Pet: Barkthalameow™; Fave Class: History of Platform Shoes; Fashion Passion: Girly Glitter.

Jade J'Adore™ has the power to help you find your one true love. She'll help you heal your broken heart, too!; Magic Power: Heals broken hearts; Witchmark: Heart Arrow; Fave Pet: Kissifuss™; Fave Class: Fashion Magic; Fashion Passion: Urban Witchy.

Yasmina Clairvoya™ has the power to see the future. She'll help you be ready for anything coming your way!; Magic Power: Sees into the future; Witchmark: Egyptian Eye; Fave Pet: Winkers™; Fave Class: Purses & Potions; Fashion Passion: Vintage Romantic.

Sashabella Paws™ has the animal kingdom under her spell. She'll help you communicate with creatures everywhere!; Magic Power: Can communicate with animals; Witchmark: Tribal Cat; Fave Pet: Fluffinscruff™; Fave Class: Exotic Animal Languages; Fashion Passion: Fierce faux fur.

Meygana Broomstix™ not only has the power to fly, but also to make dreams come true. She'll help make your wildest dreams take flight!; Magic Power: Helps you fly; Witchmark: Wings; Fave Pet: Wingzy™; Fave Class: Broom Gymnastics; Fashion Passion: Sporty Supernatural.

In August, Bratzillaz™ will extend into the digital space with interactive content on http://www.bratzillaz.com, a newly designed website that offers an immersive 3D experience including the cutting edge technology of parallax scrolling, multi platform games, augmented reality experiences, character bios, and more! In a first for MGA Entertainment, Bratzillaz™ games will also be available on apps for smartphones.

Look for more spellbinding Bratzillaz™ entertainment to manifest throughout the year, including a series of original animated webisodes, music videos, and licensed consumer products.