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Mattel Licensing Show Summary

Mattel Leverages Powerful Portfolio of Properties and Global Footprint to Grow Toy Brands into Lifestyle Brands

Barbie®, Hot Wheels®, Monster High® and Fisher-Price® Extend Play Outside of the Toy Box with New Global Consumer Products Initiatives

LAS VEGAS -- June 11, 2012 -- At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the marketing of toys and family products, and leads the way in translating the most popular toy brands in the industry into lifestyle brands through innovative and impactful partnerships around the world. Las Vegas Licensing International Expo will serve as the platform for the company to introduce new and exciting partnerships to an industry audience.

Crayola Adds Barbie & Hot Wheels

Crayola and Mattel Announce Colorful New Multi-Year Worldwide Licensing Partnership

Crayola Brings the Magic of Barbie® and Hot Wheels® to Life Through New Line of Creative Activities and Digital Coloring App

EL SEGUNDO, Calif. -- April 11, 2012 -- Mattel, Inc., the world's largest toy company, and Crayola, the largest children's art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative experiences that bring popular Barbie and Hot Wheels properties to life with Crayola colors.

Hunger Games Katniss Barbie Doll

Hunger Games Katniss Barbie Doll

Barbie Collector Unveils Hunger Games™ Katniss Barbie® Doll

April 9, 2012 - "May the Odds Be Ever in Your Favor."

Paying tribute to Katniss Everdeen, the reluctant heroine of The Hunger Games™ who is beloved by millions, Barbie® Collector introduces: The Hunger Games™ Katniss Barbie® doll for the adult collector.

The Katniss Barbie® doll depicts the strong and ever resourceful heroine as she enters the arena to defend herself in a brutal Government sponsored game which she has entered after volunteering to take her younger sister’s place.

She wears a black hooded jacket with orange trim, a black t-shirt, army green cargo pants and utilitarian brown boots.

On her shoulder, she totes her trusted bow and arrow and of course, proudly wears her mockingjay pin on her lapel to symbolize freedom. Her hair is fastened into her signature, loose braid.

Barbie I Can Be... President Doll

Barbie I Can Be... President Doll

Barbie® Announces Plan to Turn the White House Pink with a Run for the Oval Office

Barbie® Doll Stands on Her Own (Literally!) for the First Time with the Barbie® I Can Be...™ President Doll

EL SEGUNDO, Calif. -- April 4, 2012 -- Today, Barbie® doll formally threw her pink hat into the presidential campaign ring by unveiling the new 2012 Barbie® I Can Be...™ President doll. The global icon will represent girls of all ages on her road to the "Pink House," serving as the "B Party™" candidate. Barbie® will hit the campaign trail with a full-scale "glam-paign" alongside her longtime political advisor – The White House Project®. With a designer pink power suit and a new Tumblr blog, Barbie® stands on her own (literally) as this campaign's sole female candidate.

National Alopecia Areata Foundation Welcomes Barbie's Bald Friend

NAAF Welcomes Barbie's Bald Friend

SAN RAFAEL, CA – April 9, 2012 – The National Alopecia Areata Foundation (NAAF) applauds Mattel's news that it will unveil a doll for children experiencing hair loss. The as yet unnamed doll is a bald friend of the iconic Barbie, and is expected to come with wigs, scarves, hats and other accessories.

The doll will not be available in stores. However, NAAF is scheduled to receive a quantity of the new doll upon release expected in late 2012 or early 2013, as well as a cash donation from Mattel to pay for shipping and administrative costs involved with shipping to children afflicted with alopecia areata. "We are very proud Mattel has selected us to carry this special doll, which will make so many children happy," said NAAF President Vicki Kalabokes.

MEGA Brands Teams with Mattel on Hot Wheels & Barbie Mega Bloks

MEGA Brands and Mattel announce worldwide licensing partnership

Barbie® and Hot Wheels® to be First Mattel Brands Included in New Collection

MONTREAL AND EL SEGUNDO, Calif., March 29, 2012 - MEGA Brands Inc. announced today a multi-year global licensing partnership with Mattel, Inc. - the world's largest toy company - to develop construction toys based on the world's most iconic kids brands, Barbie® and Hot Wheels®. The new lines will be available at retail starting in spring 2013.

This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.

The Mega Bloks Barbie™ collection will provide girls with a completely new Barbie play experience. With a focus on creative play and customization, the possibilities are endless. The line will feature Barbie and her friends in a buildable world of fashion and dream locations.

Lifetime Barbie Collection Auction

Lifetime Barbie Collection to Be Sold Online by Caring Transitions of North Central Ohio

COLUMBUS, Ohio, March 26, 2012 -- Caring Transitions of North Central Ohio, a company specializing in estate sales, downsizing and senior moves today announced the sale of a vast Barbie collection on the company's exclusive online auction Web site,

The sale, starting at 9 a.m. EST today, Sunday, March 25th, features more than 400 lots of Barbie dolls, clothing ensembles, accessories, furniture, vehicles, novelties, convention items and other Barbie collectibles. This extensive collection has been fueled by a local collector's passion for Barbie and it has been in process for more than 50 years.

Barbie: 2012 Collector Advisory Panel

March 7, 2012 - The Barbie team has sent out their annual call for applications for their Collector Advisory Panel:

Love Barbie? Apply to join the 2012 Collector Advisory Panel!

For Eight Collectors Only

Apply now for the 2012 Collector Advisory Panel! Each year, eight Barbie® lovers get to share their collecting ideas, experiences, and passion with the Barbie® Collector team. And you could be one of them!

It all starts April 30th, when the Panel will be flown at Mattel's expense to Los Angeles for a day at Barbie® Collector headquarters. Meet with the design, production, web, and marketing teams, and get an exclusive look behind the scenes at the creation of new Barbie® dolls!

Apply Now

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