Raving Toy Maniac

Toys R Us and Touchrate Elevate the Shopper Experience In-Store through Interactive Digital Tablet Displays

ORLANDO, Fla., May 14, 2013 -- Touchrate, in collaboration with Toys R Us, Inc., has just released interactive sales-assist solutions in select Toys R Us stores. Touchrate tablet and touchscreen devices extend the marketing message in-store, helping shoppers to learn and better select products and brands in the aisle.

Touchrate provides the hardware, dynamic graphics, software, content, installation and maintenance monitoring while Toys R Us suppliers populate the solutions with data and content.

Apple and Touchrate were among the first to introduce this self-help concept to retail with Touchrate's introduction in 2009 and Apple in their retail stores in 2010.

Touchrate touchscreen solutions empower consumers in-store using self-help touchscreen technology with a decision tree of product knowledge, algorithms of peer-like purchases and social sharing. Shoppers make an emotional investment, when they thoughtfully engage, select and decide by touching a self-help sales-assist touchscreen, in exchange for product guidance in-store.