toy fair logortmspot.gif

rtm toy fair logo

rtm logo

Basic Fun Unveils New Toys at the 2003 International Toy Fair

Southampton, PA - Basic Fun will unveil its new product line February 16th - 19th at the 100th International Toy Fair in New York City. Established as the most innovative and compelling keychain and impulse toy manufacturer over the past ten years, Basic Fun has carved out a niche for itself in the toy industry. From today's most popular characters such as SpongeBob SquarePants and Dora the Explorer, to classics like the Teenage Mutant Ninja Turtles and Cabbage Patch Kids, you can always find the most sought after characters in hip Basic Fun keychain style!

Basic Fun will introduce a new generation of Simpsons collectible keychains with the Simpsons Bobble Head keychains, the Bop Bag keychain and a Talking Homer keychain. Undoubtedly, these hilarious keychains are going to captivate fans everywhere! Everyone's favorite dad, Homer, is featured as a bobbling head, along with Springfield's infamous grinning clown, Krusty. Silly and grinning, these bobble heads jiggle front to back and side to side! Remember the inflatable punching bags that bounced right back up? Well, here's one for your fingers! Have a blast bopping and flicking Krusty the Clown on his very own Bop Bag keychain. No matter how hard you strike, thump, or whack you can't keep him down! "Wahoo!!" Homer Simpson's popular catch phrases have been captured in a talking keychain! Simply push the blade of hair on his melon shaped noggin to hear Homer's humorous sayings!

Fads of the 1980's have resurged as today's top trends! Basic Fun is leading the way with He-Man and the Masters of the Universe, Glo Worm, Chutes and Ladders, and Mystery Date retro keychains. Get ready for the battle between good and evil with He-Man and Skeletor! Each figure is atop their respective sidekicks, Battlecat and Panthor. Pull the beast's tail to create torso-twisting, sword-swinging action! From the pom-pom on his cap down to the snuggly bottom of his tail, the Glo Worm keychain is sure to be loved by both kids and adults! Give Glo Worm a gentle 'little' squeeze and he glows with love. The Chutes&Ladders and Mystery Date game keychains are replicas of the classic originals. Both include retro artwork, mini game pieces and are completely playable!

In 2003, Basic Fun Inc. celebrates its 10th Anniversary of "Bringing the world's greatest toys to the palm of your hands™!" Since 1993 Basic Fun has successfully accessorized and revolutionized the keychain category. Basic Fun holds over 80 licensing agreements with industry leaders such as Mattel, Hasbro, Disney, 4 Kids Entertainment and Nickelodeon. All of Basic Fun keychains and novelty toys are available in stores nationwide, including Target, Wal-mart, Toy R' Us, Zainy Brainy, and K.B. Toys. Visit Basic Fun at showroom #520, 200 Fifth Avenue February 13th - 19th and at the Javits Center booth #1633A during the NYC Toy Fair February 16th - 19th. Information on the entire Basic Fun line of keychains and toys is also featured online at

Return to the 2003 Toy Fair Menu

Return to the RTM Toy Events Menu

[Home] [News] [Forum] [Features] [Columns] [Archives] [Custom] [Newsletter]
[Shop Center] [Chat] [Resources] [Contact] [Sitemap] [Privacy] [Toy Shows] [Links]

All images, format, content, and design are copyright © 1994-2013 Raving Toy Maniac. No part of these pages may be reproduced without express written consent of the Raving Toy Maniac. Licensed character names and images are copyright © their respective companies.