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Hasbro: Video Now
Hasbro's Tiger Electronics Introduces VIDEO NOW - A Pocket-Sized Revolution in Kids' Electronic Entertainment - The First-Ever Kid Friendly, Portable and Affordable Media Player
PAWTUCKET, RI -- February 11, 2003 -- Hasbro, Inc.'s Tiger Electronics, the brand which has gained a reputation over the years for identifying and bringing to market the hottest tech toys for kids, unveils VIDEO NOW, the first-ever kid friendly, portable and affordable personal video player.
For approximately $50, kids this fall can have their very own VideoNow personal video player to take with them anytime, anywhere. The VideoNow proprietary video discs -- to be available for approximately $7.99 each and $14.99 for three-packs -- will offer the hottest names in children's entertainment, including Sponge Bob Square Pants, Jimmy Neutron, Fairly Odd Parents, and more. Importantly, each VideoNow disc will play a full episode -- up to 30 minutes of programming per VideoNow disc.
"When it comes to VideoNow, I have one question -- what kid WON'T want one?" said Jim Silver, co-publisher of Toy Wishes Magazine. "The affordable price could easily result in multiple VideoNow purchases within families."
"One of our key objectives for the Tiger Electronics brand is creating great product that will bring tweens back to the toy aisle," said Brian Goldner, Hasbro's President, U.S. Toys. "We believe that VIDEO NOW -- both the technology and the content -- will appeal to that more elusive, older range of kids, and to their younger siblings as well."
"VideoNow puts great technology and an incredibly innovative, new form of entertainment right into kids hands, whenever they want and wherever they go," said Steve Youngwood, Vice President, Media Products, Nickelodeon. "Nickelodeon is thrilled to be part of the VideoNow launch, which gives kids an exciting new way to access and interact with the Nickelodeon shows and characters that kids love."
"Tiger has a history of great products in electronic entertainment for kids," said Jim Feldt, President of Merchandising and Marketing for Toys 'R Us. "VideoNow is a first-of-its-kind for kids, the product is priced right and the content is top-notch."
About VideoNow
The VideoNow player is not only portable, it's pocket-size. Each personal video player measures approximately four by six inches, making it perfect for little hands and kids on the go. This little package packs a big punch -- its black and white LCD screen features sixteen levels of greyscale, contains 80 by 80 pixels and measures 1.7 by 1.3 inches, resulting in a great, quality picture!
The VideoNow line is 100% "kid friendly." To use the VideoNow personal video player, simply pop in a VideoNow Disc and press play. Each circular, three-inch VideoNow Disc contains up to twenty-five minutes of uninterrupted content. VideoNow Discs feature a special proprietary format and will not fit into or play on other media players.
VideoNow Disc titles will include the hottest names in children's entertainment -- with 24 titles scheduled to be available this Fall as VideoNow products hit the shelves. And, with up to 20 hot new titles to be introduced each quarter, kids can collect and view many of their favorite television, sports and entertainment programs! Each VideoNow Disc will retail for approximately $7.99, VideoNow Disc Three Packs will be available for approximately $14.99.
In addition to its great visuals, the VideoNow personal video player features a self-contained speaker that delivers crystal clear sound. It also has an audio jack for a headphone (headphone not included). And with just two AA batteries (not included) you can enjoy more than seven hours of continuous entertainment.
The VideoNow personal video player will be available in two stylish colors: titanium and cobalt. And, each VideoNow player will come complete with a special sampler VideoNow Disc featuring over a half dozen excerpts from today's most popular programs.
VideoNow (for ages 6 years and up) is scheduled to be available at leading national retailers in the Fall of 2003 for an approximate retail price of $49.99. Additional software titles and a full line of VideoNow accessories including a handy carry case, snap on lamp (for late night viewing), Disc organizer, headphones and more, will also be available.
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