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Hasbro: Thin-Tronix

TIGER ROLLS OUT EXCITING THIN-TRONIX LINE OF ULTRA-THIN WATCHES, ELECTRONIC STICKERS AND POSTERS IN 2003 - New Products Designed to Give Expression to Tween and Teen Lifestyles

In 2003, "thin will be in" as Hasbro's Tiger Electronics brand introduces THIN-TRONIX -- a revolutionary new line of fun, ultra-thin products sure to be a hit with tweens and teens alike. From the hard-to-believe, fully functional Poster Phone and Poster Radio to the musical Electronic Stickers, from the cool styling of the LCD Watch Assortment to recordable Slap Message Bands, the THIN-TRONIX line offers energy, music, communication, and self-expression, in ultra-thin forms.

At the heart of the THIN-TRONIX line of electronic stickers, watches and slap message bands are "flat batteries" designed and developed by Power Paper Ltd., of Tel Aviv, Israel, enabling cool shapes and colorful designs through Power Paper's ultra-thin and micro-powered devices.

Power Paper's micro-power source technology enables product designers in a number of areas to design the power source around the product, rather than designing a product around the battery.

TIGER's 2003 THIN-TRONIX Line includes:

POSTER PHONE

This is a radical twist on the standard wall phone. It's a real working speakerphone that's just over 1" thick and meant to be hung on a wall. The Poster Phone makes group calls easy and fun. The eye-catching design comes in two colors. You can program up to five numbers into the Speed Dial memory and write those names in the erasable spaces on the poster. It's battery operated and comes with all accessories included. Just plug it into any existing phone line and dial away for endless hours of hands-free talk time. (Available: Spring 2003; Approximate retail price: $24.99)

POSTER RADIO

Listening to our favorite radio station just got a little cooler with this tunable analog FM stereo that's just over 1" thick. Kids can decorate their rooms with it by hanging it on any door or wall. Comes with adjustable volume control and is battery operated. (Available: Spring 2003; Approximate retail price: $24.99)

MUSICAL STICKERS

These sensational touch-activated stickers are shaped like musical instruments (Guitar, Keyboard, or Drums). You simply tap the sticker and it plays a combination of 12-second, pre-programmed music riffs and sound effects. An adhesive back allows kids to stick them to their walls, notebooks, or skateboard. The built-in battery lasts for up to 2,000 uses. (Available: Spring 2003; Approximate retail price: $7.99)

LCD WATCH ASSORTMENT

These super-thin watches come in a variety of stylish designs and colors. The LCD screen provides date and time functions, and the watch battery lasts one year. The watches feature a snap plastic closure that fits any size wrist. (Available: Spring 2003; Approximate retail price: $9.99)

SLAP MESSAGE BANDS

Kids will love passing these nifty, colorful, ultra-thin wristbands off to one another. But the multiple, colorful designs do more than look good. You can record a message of up to 10 seconds in length on the unit, then "slap" it onto your friend's wrist so they can hear the playback. Kids will have a blast sending secret messages back and forth to one another. And the battery life lasts for up to 1,000 recordings. (Available: Spring 2003; Approximate retail price: $12.99)

Power Paper Ltd., is a leading provider of micro-powered devices and printable, ultra-thin and flexible batteries. Power Paper's patented energy cells can be adapted to the size, thickness and form factors required for the design of any product. These batteries require no metal casing, and can be printed cost-effectively directly onto paper or other surfaces by standard printing equipment. The company's batteries are integrated into a wide-variety of applications, including toys and novelty items, active cosmetic patches, and smart labels. For more information, please visit www.powerpaper.com.

Hasbro's Tiger Electronics brand has led the industry in delivering highly innovative, technology-driven entertainment and lifestyle products for the whole family. Some of its most well- known products include HITCLIPS, FURBY and GIGA PETS.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.


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