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Hasbro: Brother Bear

WALT DISNEY PICTURES AND HASBRO BRING "BROTHER BEAR" INTO A CHILD'S HEART AND HOME

This holiday season, kids will be introduced to Walt Disney Pictures' "BROTHER BEAR," an epic animated tale about the true meaning of brotherhood. Kids can cuddle with the endearing characters of "BROTHER BEAR" with Hasbro's adorable product line.

In a tiny village, when the Earth was young and ice still covered the land, a headstrong teenager, KENAI, has an issue with bears. And why not -- the bears compete for the same food and land, loot his village, and ruin his coming of age ceremony. When his oldest brother is lost in a perilous battle with a ferocious grizzly, KENAI ignores the village teachings of brotherhood, choosing instead to track down the bear and satisfy his thirst for vengeance.

KENAI, voiced by Joaquin Phoenix, is changed into a bear by the Great Spirits, forcing him to examine the world through the eyes of his enemy. In his quest to regain his human form, KENAI enlists the help of an adorable, talkative and sometimes-pesky bear cub named KODA. Their journey propels them across the northern territory, through glacial caverns, frosty tundra, a valley of fire and treacherous gorges. Over the course of the journey with KODA, KENAI is forced to question everything he knows and learns many important lessons about the true meaning of brotherhood. Ultimately, he realizes that his physical transformation from a man to a bear is insignificant compared to the change that has occurred within him.

Hasbro's product line will include the following and will be available this fall. Products are recommended for ages 3 and up, unless noted.

TUMBLE 'N LAUGH KODA (Approximate retail price: $29.99) TUMBLE 'N LAUGH KODA is a 12-inch plush toy that laughs hysterically and rolls onto his back just like he does in the movie. The more he laughs, the more excited he gets until eventually he rolls on his back and laughs some more.

TALK-TO-ME KODA (Approximate retail price: $19.99) Kids can cuddle with KODA and listen to his funny stories. KODA talks and responds to the child with tons of questions and phrases. KODA asks questions and responds to the child's answer.

TRANSFORMING KENAI (Approximate retail price: $19.99) Kids will love that they can change KENAI from a human to a bear with a few simple moves. KENAI says various phrases as a human and growl when he is a bear.

PIGGYBACK KODA & KENAI (Approximate retail price: $19.99) KODA and KENAI develop a close relationship and KODA often rides on KENAI'S back. KENAI says fun phrases on his own, and when KODA is placed on KENAI'S back, they both speak.

JUMBO KODA (Approximate retail price: $19.99) Kids will love this big, cuddly 22- inch version of KODA because they can use him as their wrestling buddy and give him big bear hugs.

ADVENTURE PACK (Approximate retail price: $9.99) Kids can play out memorable scenes from the movie with four-inch figures, including KENAI, KODA, DENAHI, SITKA, RUTT and TUKE.

BASIC PLUSH (Approximate retail price: $9.99) Plush versions of KODA and KENAI are soft and great for cuddling. KODA features fabric berries and comes with a rope around his ankle, just like in the movie. Recommended for ages 2 & up.

MINI PLUSH (Approximate retail price: $5.99) Kids will want to collect all three of these cute and collectable mini plush of KODA, KENAI, RUTT and TUKE. Recommended for ages 2 & up.

Product names subject to change.


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