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Toys'R'Us Expands Babies'R'Us Brand

Toys"R"Us, Inc. Expands Collection of Babies"R"Us®-Branded Products As Part of Ongoing Strategy to Offer Differentiated Merchandise Assortment

With Introduction of Categories such as Infant Feeding and Baby Gear, Plus Expansion of Current Lines, Company Now Offers More than 1,600 Babies"R"Us-Branded Items

WAYNE, N.J., Aug. 21, 2012 -- As part of its ongoing strategy to provide customers with innovative, high-quality products that can't be found anywhere else, Toys"R"Us, Inc. today announced that it will offer a new infant feeding line of bottles and accessories, as well as baby gear, under the trusted Babies"R"Us® brand name. In addition, the company has expanded its assortment of Babies"R"Us-branded bedding and room decor, food, formula, snacks and other essentials, and now offers customers more than 1,600 affordable, high-quality products from a brand they identify with and trust.

Babies'R'Us: VIB Loyalty Program

Babies"R"Us® Introduces "V.I.B." Program to Reward Parents With a 10% Bonus Savings on Baby Essentials

Very Important Baby Card Allows Moms and Dads to Earn Up to $200 Annually Toward the Purchase of Diapers, Wipes, Formula and Baby Food at "R"Us® Stores Nationwide

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