Raving Toy Maniac

Activision Blizzard to Sell New Limited Edition Dog Tags to Benefit the Call of Duty™ Endowment

Proceeds from Sales of Call of Duty®: Ghosts – Inspired Dog Tags Will Help Raise Funds for Veteran Employment Organizations

SANTA MONICA, Calif., Nov. 5, 2013 -- It's time to get tagged... again! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced the sale of new limited edition dog tags that will benefit the Call of Duty Endowment, a private nonprofit foundation that supports groups placing former service members into high quality careers and raises awareness of the value veterans bring to the civilian workplace.

THE MAGIC OF SKYLANDERS SWAP FORCE MAKES ITS WAY TO NINTENDO 3DS THIS FALL

Leader in the Toys-To-Life Genre Unites with the #1-Selling Video Game Hand-Held Platform to Deliver Unprecedented Fun for Fans

SANTA MONICA, Calif. - August 29, 2013 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is gearing up to deliver the innovation of "dynamic swapability" to the top selling Nintendo 3DS™ hand-held system(1) this fall with the highly anticipated launch of Skylanders SWAP Force. The $1.5 billion Skylanders® franchise continues to lead the video game industry in overall retail sales worldwide.(2)

Skylanders™ Figures Outsold All Other Action-Figure Properties in U.S. and Europe Year-to-Date in 2013(1)

Skylanders Giants #1 best-selling console and hand-held video game in dollars in both U.S. and Europe year-to-date in 2013(2)

SANTA MONICA, Calif. -- August 15, 2013 -- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced today that Skylanders™ figures outsold all action-figure properties in the U.S. and Europe year-to-date in 2013 -- and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30, 2013.(1)

As of July 31, 2013, the Skylanders franchise has generated life-to-date more than $1.5 billion in worldwide retail sales(2); and year-to-date in 2013, in both North America and Europe, Skylanders Giants™ was the #1 best-selling console and hand-held game overall in dollars.(2)