K'NEX® Announces "Roller Coaster Week" Contest

K'NEX® Announces Its First Ever "Roller Coaster Week" Contest

Grand Prize Winner will Receive A Son Of Serpent Coaster!

Hatfield, PA, June 11, 2012 – K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, is celebrating its 20th Anniversary with the release of its highly anticipated K'NEX Thrill Ride: Son of Serpent Coaster™ with its first ever Roller Coaster week contest!

Starting Monday, June 11, 2012 at noon, through Friday, June 15, 2012, K'NEX fans can log on to http://knex.com, click on the link on the homepage and attempt to solve the roller coaster themed puzzle! If solved correctly, an entry form will appear. Participants may enter once per day per e-mail address. Entries will be placed into a random drawing from which 10 winners will each receive $200! From those 10 winners, one Grand Prize winner will be randomly selected to receive a Son of Serpent Coaster, a $1000 retail value! For rules and official details click here: http://www.knex.com/rollercoasterweek2012/

"Roller Coaster enthusiasts are among the most passionate K'NEX fans we have ever met. We are thrilled to introduce the Son of Serpent Coaster and offer our loyal fans a chance to win it," said Michael Araten, President & CEO of K'NEX, a third generation family owned company. "I hope the 10 winners take their family to ride real roller coasters this summer. I always have a great time riding them with mine!"

The Son of Serpent Coaster includes over 5000 fan-requested, American made, classic K'NEX pieces, stands over 5 feet tall, 7 feet wide and is modeled after authentic steel coasters. This vintage style coaster will be available for purchase on knex.com this fall. For more information on Roller Coaster Week or to view complete rules and enter the sweepstakes please visit http://www.knex.com/rollercoasterweek2012/ No purchase necessary.

About K'NEX Brands

Founded in 1992, K'NEX Brands, the world's only building toy company with manufacturing in the USA, was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX is America's building toy company focused on Building Worlds Kids Love, and encourages youngsters to "imagine, build and play." Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.