2013 K'NEXpert Building Challenge

K'NEX Brands Kicks Off Its 2013 K'NEXpert Building Challenge

Contest Awards Three Creative Kids $5,000 Each

Hatfield, PA – June 2012 – K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, is excited to announce its 2013 K'NEXpert search which launches June 4th, 2012! The annual K'NEXpert search invites young builders to design a creative, original model made entirely from K'NEX parts. Three imaginative children will win $5,000. The age groups are 5 to 6-year-olds, 7 to 8-year-olds and 9 to 12-year-olds.

The K'NEXpert Search challenges kids to build unique construction models made entirely of K'NEX pieces and are judged on creativity, uniqueness and detail.

In addition to $5,000, the three grand prize winners will also receive a trip for three to K'NEX headquarters near Philadelphia, PA, for the K'NEXpert Award Ceremony where they can meet each other and K'NEX designers, tour the factory to learn how the K'NEX parts are made and receive a $500 K'NEX online shopping spree. An additional seven finalists will each receive a check for $500 and a $250 K'NEX credit code good toward a 2013 shopping spree at knex.com. All semi-finalists and finalists will receive discounts on online purchases for a year, K'NEX gear, a K'NEX birthday gift and a personal photo gallery page at http://www.knex.com.

The 2013 K'NEXpert Search runs through September 4, 2012, with winners announced in October. Children can enter by using the online entry form found on the K'NEX web site, http://www.knex.com. Submissions must include a photo of the creation and a one-minute video or one-page summary describing how the child came up with the idea, how long the design took to build and how many K'NEX pieces were used. For more information, view the official rules here: http://www.knex.com/News_and_Events/2013-KNEXpert.php

A panel of judges comprised of K'NEX employees will select semi-finalists; an online vote will determine ten winners and Joe Smith, Senior Vice President of Development at K'NEX, will choose the three Grand Prize Winners.

The K'NEXpert Search is open to U.S. residents and there is no purchase necessary. For more information on K'NEX, the contest and previous winners, visit http://www.knex.com/club/knexperts.php.

About K'NEX Brands

Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX is America's building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.