Kiwi Crate Subscription Service for Kids Crafts

Kiwi Crate Launches Celebration Shop

New Offering Extends Traditional Subscription Service with Enriching Hands-on Activities for Birthdays and Other Celebrations

MOUNTAIN VIEW, CA (May 10, 2012) – Kiwi Crate, the creativity company for kids growing up in the digital age, today launched the Kiwi Crate Celebration Shop, an ecommerce storefront offering gift crates and party pack "mini-crates" for party activities or favors.

Kiwi Crate, which launched in October 2011, is a subscription service that delivers new hands-on projects each month to kids ages 3-7. To enhance that offering, Kiwi Crate has introduced a Celebration Shop for customers who wish to purchase gift crates and party packs for birthdays and other celebrations.

The new gift crates, Space Hero and Fairy Fun, each contain three projects designed to encourage creativity and extended play. Gift crates offer parents, grandparents, aunts, uncles and friends the ability to give a gift that not only is fun and engaging, but enriching and educational as well. Gift crates are priced at $19.95 each.

Party packs can be used as a children's party activity or party favor. Each high-quality "mini-crate" contains a hands-on project for one child to create a cape, wings, wand, comet, rocket or dolls, and is developmentally appropriate for kids ages 3-7. The projects can be used during a party as hands-on activity for guests. Alternatively, they can be handed out as memorable party favors. Each "mini-crate" is available in an assortment of colors to complement party décor and comes with a child-sized carrying handle so little guests can carry their favors home. Party pack prices range from $5 to $12 per child.

"At Kiwi Crate, we strive to create enriching, fun and educational projects for our subscribers," said Sandra Lin, Kiwi Crate Founder and CEO. "We are so excited to bring this same level of quality and thoughtfulness to our new gift crates and party packs." Lin added, "Our customers have been asking for ways to share the gift of Kiwi Crate with friends – particularly for birthday parties and holidays. We look forward to continuing to surprise and delight them with new offerings that spark curiosity and creativity."

Like all Kiwi Crate projects, gift crates and party packs are designed by parents, reviewed by child development experts, and tested by kids. As an introductory offer, shipping is free for orders over $100 in the Celebration Shop.

About Kiwi Crate

Launched in 2011 by executives from eBay, PayPal, YouTube, and BabyCenter, Kiwi Crate sparks creativity and curiosity among children ages 3-7. All Kiwi Crate projects are developed by a community of parents, reviewed by early childhood experts and tested by kids. Each project is designed to encourage key developmental skills, such as problem solving, creative expression, gross and fine motor skills, and communication. Additionally, the Kiwi Crate website provides hand-selected online resources and ideas for additional discovery around that month's theme.

Kiwi Crate subscriptions are available online at At $19.95 per month with free shipping, subscriptions are billed monthly and may be cancelled at any time. An annual subscription, priced at $220, includes one free month. Gift subscriptions for 3, 6 or 12 months are also available. Additional ideas are available at the Kiwi Crate blog,