K'NEX Cedar Point: Dinosaurs Alive! Contest

K'NEX® Announces "Cedar Point: Dinosaurs Alive!" Contest
Exhibit Attendees Have a Chance to Win a K'NEX Set Every Day!

Hatfield, PA - May 2012 - K'NEX Brands, the only US construction toy company focused on Building Worlds Kids Love™, is pleased to announce the launch of K'NEX Cedar Point Dinosaurs Alive! Contest. During the 2012 Cedar Point Amusement Park operating season attendees of the Dinosaurs Alive! exhibit will have an opportunity to win one K'NEX 20-Model Dinosaur Building Set, a $24.99 every day retail value, simply by participating in an simulated dino dig!

Dinosaurs Alive! On Adventure Island at Cedar Point Amusement Park is a prehistoric-themed attraction featuring nearly 50 life-size animatronic dinosaurs! The interactive exhibit offers the sights and sounds of prehistoric dinosaurs and can be enjoyed by adults and kids alike. Every day, guests will be able to participate in an interactive dino dig where they will have a chance to win a K'NEX set simply by uncovering the one white classic K'NEX connector that has been hidden at the dig site! The contest is open to all who attend the Dinosaurs Alive! exhibit. Please see official rules for details. http://www.knex.com/rules/CedarPointDinosaursAliveRules.pdf

"One of our first and most popular motorized builds was the K'NEXosaurus. We learned that kids, dinosaurs and K'NEX are a natural combination! We are excited to be partnering with Cedar Point for this fun and educational contest and proud to be part of the Dinosaurs Alive! exhibit," said K'NEX President and CEO Michael Araten.

Dinosaurs Alive! is open to the public during Cedar Point Amusement Parks regular operating hours from May 12, 2012 until the park closes for the season. For more information on Dinosaurs Alive! exhibit or Cedar Point Amusement Park visit: http://apps.cedarpoint.com/dinosaursalive/. To view official rules for the "Cedar Point Dinosaurs Alive" contest visit http://www.knex.com/rules/CedarPointDinosaursAliveRules.pdf. No purchase necessary.

About K'NEX Brands
Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX is America's building toy company focused on Building Worlds Kids Love, and encourages youngsters to "imagine, build and play." Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

Cedar Point will open for its 143rd summer on Saturday, May 12 and will be open daily through Labor Day, Sept. 3, plus Friday nights, Saturdays and Sundays, Sept. 7 through Oct. 28. For a complete operating calendar and more information about the 2012 operating season, guests can log on to http://www.cedarpoint.com or call the park's general information line at (419) 627-2350.