ELVIS PRESLEY LICENSING SEES CONTINUED GROWTH IN INTERNATIONAL MARKETS AND FUN NEW WAYS FOR FANS TO CELEBRATE THE KING
Demand for Elvis-themed product attributed to use of social networks and special events to grow fan base by exposing consumers to the movies, music and imagery of the King of Rock ‘n' Roll.
MEMPHIS, Tenn. (APRIL 12, 2012) – The worldwide licensing program of Elvis Presley Enterprises, Inc. continues to see growth with hundreds of new products being launched by more than 260 official licensees around the globe. Included is significant new activity from six international agents as well as growth and new products from domestic licensees.
Exciting new products include apparel, books, music, a 4D film, and more targeting Elvis fans of all ages.
Elvis and his legacy of rockin' music are being celebrated in a new multi-level progressive jackpot slot machine from International Game Technology (IGT) unveiled recently at the Global Gaming Expo. A jukebox included in the game allows players to sing along to Elvis' hits while they play.
"Graphic Elvis," a book from licensee Liquid Comics, is in stores now and combines rare quotes, writings, photos and memorabilia with original pieces of artwork by leading international graphic novel artists. Licensees who have seen the art from the book are excited about incorporating it into their own products which are now in development.
The list of other new products fans of Elvis will be able to find at retail includes an Elvis Kingman acoustic guitar from Fender Acoustics, an "Aloha from Hawaii" Mr. Potato Head from PPW Toys, and Elvis figurines from Precious Moments.
With more than six million fans on Elvis' Facebook page, four million monthly views on Elvis.com, and a significant presence in other social networks, one promotion that will be launched on May 1, 2012, will combine those elements with several partners and licensees.
Fans will be able to visit a landing page and find three co-branded ways to declare, "I am an Elvis fan."
First, licensee Fan Mosaics is creating the opportunity for fans to upload their own photo to be included in an officially-licensed photo mosaic of the king. After the upload period, they'll return to the site and see their picture as part of the Elvis mosaic image. A poster of the mosaic, which can be pre-ordered during the upload process, will also include the branding for the "I am an Elvis fan" campaign.
Second, fans will be voting on their favorite Elvis songs for a new CD that will be released on July 31 by Sony titled, "I am an Elvis fan." The cover for the CD will come from the fan mosaic of Elvis. Those who vote on the songs are able to pre-order a special version of the CD which will include packaging that includes their name.
Finally, as part of the promotion, fans can purchase an "I am an Elvis fan" t-shirt on ShopElvis.com. The t-shirt will be branded with the graphics from the campaign and fans will be encouraged to wear it to the Elvis Week 2012 kick-off event in Memphis on August 10, 2012, as a way for them to tell the world, "I am an Elvis fan."
The excitement and enthusiasm of utilizing Elvis in licensed products internationally has seen remarkable growth in the last several years.
"Of course, we have always been aware of the huge number of Elvis fans in other countries," said Carol Butler, Vice President of Worldwide Licensing for Elvis Presley Enterprises, Inc. "By working closely with our international agents, we've been able to provide those fans with many fun, new items to celebrate their love of Elvis."
Celebrity-Entertainment, EPE's agent in Europe, has recently announced a deal with Sanrio that will see the well-loved brand Hello Kitty illustrated wearing Elvis sunglasses and outfitted in classic jumpsuits. Other new products from Europe include an Elvis-inspired 4D movie developed for attraction and ride films from The Juice and a line of Elvis-inspired apparel from Benetton.
Special events taking place around the world are also a key driver for generating the desire for licensed products. "Elvis Presley in Concert," the production that reunites former Elvis band mates live on stage with a state of the art video-projected Elvis, just returned from an 15-city European tour and licensed preliminaries for the Ultimate Elvis Tribute Artist Contest are taking place this summer in Japan, Canada, the UK, Australia and other countries. Additionally, the largest exhibit of artifacts ever displayed outside of Graceland in Memphis will be on display this fall in Sao Paulo, Brazil.
On January 10 – 15, 2013, fans will be gathering in Honolulu, Hawaii, for a celebration of the 40th anniversary of "Aloha from Hawaii" and licensees are taking the opportunity to create Hawaiian-inspired merchandise that celebrates Elvis' movies, concerts and love of the islands.
Elvis Presley Enterprises, Inc. will have a number of representatives in Las Vegas this June at the 2012 Licensing International Expo in booth 4477. For more information on EPE's worldwide licensing program, please visit http://www.ElvisLicensing.com.
About Elvis Presley Enterprises
Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and internet projects. For more information about EPE and Graceland, visit http://www.elvis.com.