Raving Toy Maniac

HASBRO'S 2012 AVENGERS LINE UNITES MARVEL'S BIGGEST MOVIE HEROES
Kids Everywhere Can Assemble Their Favorite Super Heroes With Expansive New Toy Line

PAWTUCKET, R.I. (APRIL 11, 2012) - As IRON MAN, HULK, THOR, and CAPTAIN AMERICA unite on screen, Hasbro, Inc. is ready for the biggest Marvel movie ever with an extensive line of action figures, role-play toys and innovative new play patterns! Opening in the U.S. on May 3, 2012, MARVEL'S THE AVENGERS assembles its blockbuster Super Heroes - including IRON MAN, THOR and CAPTAIN AMERICA - into one film alongside heroes BLACK WIDOW, HAWKEYE, NICK FURY and the incredible HULK. Hasbro's full line of toys will bring the characters, action and excitement of Earth's Mightiest Heroes straight into kids' hands.

The expansive Hasbro toy line, rolling out this month at national retailers, features action figures of every major character, plus innovative new toys and role-play items. Highlights from the line include:

• Role-Play & Accessories: Fans can recreate their favorite scenes from the film or embark on their own adventures with a new line of role-play costumes and accessories that feature each hero's signature weapon.

• 10-inch ULTIMATE HERO Action Figures: Bring home all the action with IRON MAN, THOR, CAPTAIN AMERICA, and the HULK ultimate hero action figures complete with electronic sound effects and an iconic battle action feature!

• AVENGERS S.H.I.E.L.D. HELICARRIER: Hasbro will also offer its largest MARVEL vehicle yet this fall in the AVENGERS S.H.I.E.L.D. HELICARRIER, which is over 3-feet long and can hold more than 30 3.75-inch MARVEL action figures!

Check out the image gallery of 63 press images, or click the links below to go to the sub-galleries.

MARVEL THE AVENGERS 3.75-INCH EARTH'S MIGHTIEST HEROES Assortment
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Now)
Earth's Mightiest Heroes... Assembled! A movie event five films in the making, MARVEL'S THE AVENGERS brings together MARVEL big-screen heroes IRON MAN, CAPTAIN AMERICA, THOR, HULK and more for the ultimate Super Hero action spectacular! Kids and collectors alike will want to assemble the whole team from Hasbro's line of THE AVENGERS 3.75-INCH Action Figures. These figures are fully articulated, movie accurate, and packed with exciting accessories. See all the core team members in their updated costumes, including BLACK WIDOW and new hero HAWKEYE! Each figure sold separately.

MARVEL THE AVENGERS ULTIMATE HEROES Figure Assortment
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Now)
Mighty heroes... ultimate figures! Each 10-inch large-scale figure features electronic sound effects and phrases and an iconic battle action feature! Choose from HAMMER STRIKE THOR, ULTRA STRIKE CAPTAIN AMERICA, REPULSOR STRIKE IRON MAN and GAMMA STRIKE HULK! Each sold separately.

MARVEL THE AVENGERS IRON MAN TRI-POWER REPULSOR
(Approximate Retail Price: $14.99; Ages: 5 & up; Available: Now)
Armor up and have a blast! Worn on the wrist and palm, this projectile blaster is based on IRON MAN's latest MARK VII armor from the upcoming movie MARVEL'S THE AVENGERS, and features three great play patterns! It's a role-play version of IRON MAN's famous repulsor blasters, it features an electronic light-up repulsor pad and movie sound effects, and also comes with six darts which can be launched up to 20 feet! Batteries not included.

MARVEL THE AVENGERS HULK GAMMA GREEN SMASH FISTS
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Now)
The popular "HULK hands" are back! Based on the incredible HULK's appearance in the upcoming film MARVEL'S THE AVENGERS, the GAMMA GREEN SMASH FISTS are two soft foam-rubber wearable fists that let kids smash and crash just like THE HULK!

MARVEL THE AVENGERS Hero Mask Assortment
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Now)
Every great Super Hero needs an awesome mask! Kids can pretend to be Earth's Mightiest Heroes with these masks based on the upcoming film MARVEL'S THE AVENGERS. Choose from IRON MAN, HULK, THOR and CAPTAIN AMERICA! Each sold separately.

MARVEL THE AVENGERS QUINJET
(Approximate Retail Price: $29.99; Ages: 4 & up; Available: Now)
The signature vehicle from the upcoming MARVEL film MARVEL'S THE AVENGERS comes to life as a heroic movie-accurate vehicle. THE AVENGERS QUINJET can speed into battle evil with two modes of action play - Super Sonic Mode and Attack Mode, with launching projectiles! Comes with a 3.75-inch IRON MAN action figure.

MARVEL THE AVENGERS' HAWKEYE BOW
(Approximate Retail Price: $24.99; Ages: 5 & up; Available: Now)
Offered for the first time in Hasbro's MARVEL line, kids can pretend to be THE AVENGERS' mighty archer with this bow! Based on the newest hero from the upcoming film MARVEL'S THE AVENGERS, the HAWKEYE BOW features high-performance launching for three included darts, with space to store your extra arrows!

MARVEL THE AVENGERS CAPTAIN AMERICA ATTACK SHIELD
(Approximate Retail Price: $24.99; Ages: 5 & up; Available: Now)
CAPTAIN AMERICA'S iconic shield is back, with electronic disc-launching action! Featuring the iconic movie design, the CAPTAIN AMERICA ATTACK SHIELD fires miniature foam disks up to 20 feet! The shield has a diameter of 15 inches and comes with five foam discs. Requires four "AA" batteries, not included.

MARVEL THE AVENGERS THOR THUNDER STRIKE HAMMER
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Now)
The power of the mighty THOR is in the palm of your hand with the THOR THUNDER STRIKE HAMMER! As featured in the upcoming film MARVEL'S THE AVENGERS, this hammer features electronic light-up effects in the hilt and the soft-material head, plus incredible thunder sound effects so kids can pretend to wield the might of THOR! Batteries included.

MARVEL THE AVENGERS MINI MIGHTY MUGG Single Pack Assortment
(Approximate Retail Price: $5.99; Ages: 4 & up; Available: Now)
All of the major characters from MARVEL'S THE AVENGERS movie, in awesome MINI MUGG style! Each of the core movie heroes is available as a 3-inch, vinyl-style figure! Choose from HAWKEYE, CAPTAIN AMERICA, IRON MAN and more! Each sold separately.

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

About Marvel's The Avengers
Marvel Studios presents "Marvel's The Avengers" - the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsg(bleep)rd and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012.

"Marvel's The Avengers" is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D'Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit http://www.marvel.com.