Nickelodeon Revives Gak & Floam

Get Ready Kids: Gak™ is Back! Floam® Comes Home!

NSI International and Nickelodeon Introduce Reformulated Floam and Gak to a New Generation of Kids

Innovative Reusable Compounds Encourage Endless Playtime Entertainment, Right at Your Fingertips!

NEW YORK, March 26, 2012 -- NSI International and Nickelodeon today announced the launch of all-new Floam and Gak products. For kids growing up in the 1990's, Nickelodeon's Floam and Gak were two of the most popular playtime staples, beloved for their uncanny ability to entertain kids for hours on end. Available in stores now, Nickelodeon's Floam and Gak are back...and they're better than ever!

Completely reformulated to make playtime and cleanup a cinch for a new generation of families, Nickelodeon Floam and Gak are two unique reusable compounds,each designed to encourage creative expression and open-ended play. Perfect for both girls and boys ages 6+, new Nickelodeon Floam is a texturized molding compound; new Nickelodeon Gak is stretchy and squishy collectible goo.

"Nickelodeon's Floam and Gak were a phenomenon with kids in the 1990's and we are thrilled to reintroduce these toys to a whole new generation of kids," said Manuel Torres, Senior Vice President, Global Toys and Consumer Electronics, Nickelodeon. "Kids of all ages enjoy tactile, creative play and Floam and Gak provide imaginative and unique play experiences."

Today's Floam and Gak formulas have been completely revamped with new ingredients and new manufacturing technologies to make playtime more enjoyable and less messy than ever before. The results: hours of stress-free playtime that lets kids' imaginations run wild.

"Our new formulas have been redesigned to better meet the needs of both parents and kids, so the Floam and Gak experience can be enjoyed by the entire family," said Frank Landi, President, NSI International.

Both Floam and Gak are available in an assortment of eye-catching colors, are non-toxic and non-staining. Just one squeeze of these playtime compounds and kids will definitely be hooked!


Kids can mold, fold and roll new Floam into any creation! The possibilities are endless – Floam can be used to create free-form sculptures or molded onto common household items such as flowerpots or picture frames to transform them into colorful Floam masterpieces.

Available in Rockin' Red, Blazin' Blue, Electric Yellow, Glimmer Green, Posh Pink and Purple Power, Nickelodeon Floam can be squeezed, squashed and molded for hours of sculpting play. The innovative formula will keep kids engaged and allow them to create sculptures and finished projects they can be proud of.

When playtime is over, Floam can be squished back into its airtight container for reuse or kids can let their creations harden overnight so they can be kept forever as a work of art.

To play with Floam for the first time, simply remove the compound from its package and knead, stretch and fold it until it's soft, flexible and mixed well (for a few minutes). Floam will not stain; however, prepping a brand new package of Floam on a clean, dry surface and away from carpeting, fabrics and hair is recommended.

Suggested retail price: $5.99 each.


Once kids pick up Gak, they won't want to put it down! This squishy, rubbery compound can be stretched, squeezed, twisted, and more – Gak provides hours of silly amusement for kids, thanks to its unusual texture and elasticity, as well as its unique ability to be blown into giant Gak bubbles and make wacky Gak sounds.

Gak comes in an iconic splat-shaped, airtight container and is available in Rebel Red, You Blue It, Yakkity Yellow, Goo Green, Tickled Pink and Purple Panic. Once playtime is over, put Gak back into its container to keep it fresh.

Suggested retail price: $5.99 each.

Nickelodeon Floam and Gak are phthalate-, latex- and BPA-free. All products are available nationwide at Target, Toys 'R Us,, A.C. Moore, Bed Bath and Beyond and Walgreens. For more information on Floam and Gak, please visit and

About Nickelodeon
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About NSI International
NSI International is a global marketer and manufacturer of innovative toys and children's products under such established brands as Nickelodeon, Smithsonian, and Oglo. They are headquartered in New York City.

© 2012 Viacom International Inc. All rights reserved. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.

© 2012 NSI International, Inc. and NSI International Products (HK) Limited. All Rights Reserved.

© Floam is a registered trademark. Used under License.