Jada Toys: Halo 4 Die-Cast Vehicles

JADA TOYS LAUNCHES DIE-CAST VEHICLE COLLECTIBLES BASED ON HIGHLY-ANTICIPATED HALO® 4

What: Jada Toys brings authenticity to fans of Microsoft's successful Halo® series through die-cast vehicles with the introduction of its brand new, officially licensed "Halo" die-cast vehicle line. As part of Jada's line-up, it will introduce a 14 inch "Halo 4" Warthog replica, the largest die-cast vehicle Jada has ever produced.

Vehicles: Jada Toys, known for its high-quality die cast vehicles at affordable prices, will delivery exquisitely-detailed vehicles and characters demanded by casual and hardcore fans of the "Halo" series of video games. The new line will be designed using the unified scale approach, which keeps all vehicles and accessories in scale to each other, preserving the reality of the "Halo" series of video games.

Warthog Replica: The 14 inch "Halo 4" Warthog replica marks the largest die-cast vehicle Jada has ever produced taking its craftsmanship to another level. This massive vehicle will have interactive features making this a must-have for the elite Halo fan.

When: The new "Halo" die-cast vehicle line, featuring both vehicles and characters from the upcoming "Halo 4" video game, hits shelves in August 2012 and ranges in price from $6.99 - $39.99.

Company Background: Now in its eleventh year, Jada Toys, Inc. is a privately held, leading manufacturer of authentically licensed and highly stylized die-cast collectibles, radio control vehicles, and toys. Popular brands produced by Jada include Battle Machines, Lopro, Big Time Muscle, Hero Patrol, Heat, and Big Time 4-Wheelin'. Jada has also acquired major toy licenses for top brands such as Marvel Entertainment, Guitar Hero, Speed Racer and Hello Kitty. Jada Toys' products can be found at major retailers and hobby stores worldwide. For more information about Jada Toys and all its innovative products, please visit www.jadatoys.com