K'NEX at Toy Fair: 2 New Licenses, 25+ New Products
K'NEX® Introduces Over 25 New Products at New York Toy Fair!
2014 Product Line Includes Launch of 2 New Brands
Hatfield, Pa. (February, 2014) – K'NEX, the US construction toy company focused on Building Worlds Kids Love®, will be introducing its 2014 product line to retailers and media during American International Toy Fair®, being held February 16th through the 19th in New York City at the Javits Center.
The 2014 K'NEX product line includes over 25 inspiring additions to popular product lines such as, K'NEX Building Sets, K'NEX Thrill Rides, K'NEX Education™, Super Mario®, Mario Kart®, Lincoln Logs®, Tinkertoy®, Angry Birds™, PAC-MAN® and the Ghostly Adventures, and Family Guy™. New York Toy Fair will also mark the public debut of two exciting new product lines; Titanfall™ and Plants vs. Zombies™ Building Sets.
"K'NEX is known for our innovation and inspiring creativity in kids around the world," said Michael Araten, President and CEO of K'NEX and The Rodon Group®. "The 2014 product line includes everything from amazing coasters to fun-dead Zombies, and is an excellent representation of what loyal builders expect and new consumers want - amazing value, interactivity, and building fun!"
Founded in 1992, K'NEX maintains its commitment to continued manufacturing in the United States. At a time when most toys are made overseas, K'NEX is America's Building Toy® company— over 95% of its parts are manufactured by its sister company, The Rodon Group, in Hatfield, PA. The Rodon Group has been in business since 1956, and is an eco-friendly manufacturing facility, that has manufactured over 31 billion parts for K'NEX over the past twenty years.
Products will be shown in the K'NEX booth (#5355) throughout the duration of New York Toy Fair, and are developed for children ages 3-12.
About K'NEX Brands
Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children, and is America's STEM building solution. Winner of over 250 international awards and recognitions, K'NEX, America's Building Toy® company, is focused on Building Worlds Kids Love® and encourages youngsters to "imagine, build and play." From the living room to the classroom, K'NEX has building toys specially designed for every age group and skill level. The K'NEX family of brands includes K'NEX Building Sets, K'NEX Thrill Rides, K'NEX Education™, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™, Titanfall™, Family Guy™, Plants vs. Zombies™, and more. Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit www.knex.com or www.rodongroup.com.
About The Rodon Group
The Rodon Group is an ISO 9001:2008 certified landfill-free, plastic injection molder. In business since 1956, The Rodon Group makes billions of parts each year in its 125,000 square foot facility. With over 105 injection molding presses, Rodon is one of the largest family-owned and operated plastic injection molders in the United States. Since 1992, Rodon has manufactured over 30 billion parts for the K'NEX building toy system, and is a subsidiary of K'NEX Brands, L.P. For more information, please visit www.rodongroup.com