Mega Bloks: Call Of Duty Collector Construction Sets

MEGA Brands and Activision Announce New Premium Call Of Duty® Line Of Collector Construction Sets

Be one of the first to experience the new Call of Duty Construction Sets at New York Comic Con

MONTREAL AND NEW YORK, Oct. 8, 2013 - MEGA Brands Inc. and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, today announced a new premium line of Mega Bloks Collector Construction Sets based on the Call of Duty® franchise. The brand new line will be celebrated with an exclusive launch event at this week's Comic Con in New York, one of pop culture's biggest conventions from October 10th to the 13th.

The Call of Duty Collector Construction Sets bring a new level of sophistication and detail never before seen in the highly collectible construction category.

Call of Duty Collector Construction Sets are part of a multi-year, global license with Activision that expands upon the two companies' remarkable success in developing innovative, creative and entertaining construction collectibles.

Call of Duty Collector Construction Sets offer a unique range of construction collectibles, including buildable vehicles, themed locations and collectable micro action figures from the blockbuster franchise. The micro action figures feature an unprecedented level of articulation, including unique joint design for ultimate "pose-ability." In addition, the new buildable accessories and equipment systems provide endless customization opportunities.

"Call of Duty is a cultural phenomenon. To do justice to the #1 game franchise of this generation, we needed to create something truly different and special," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "We are proud to announce the Call of Duty Collector Construction Sets, an exciting new premium product line that allows fans, adult collectors and savvy builders to experience the franchise in a whole different way."

For more information, please visit http://callofduty.megabloks.com.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. The company offers engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: megabrands.com for more information.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Activision

Headquartered in Santa Monica, California, Activision is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

ACTIVISION and CALL OF DUTY are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.