K'NEX Donates 10% of April's Online Sales

K'NEX® BRANDS and the Crohn's & Colitis Foundation of America Take Steps to Find A Cure

K'NEX to donate 10% of online sales to the CCFA during the month of April

Hatfield, PA, April 2013 – K'NEX Brands, the only US construction toy company focused on Building Worlds Kids Love ®, is proud to announce that for the sixth year in a row it will donate a percentage of online sales to the Crohn's & Colitis Foundation of America (CCFA), a non-profit, volunteer-driven organization dedicated to finding the cure for Crohn's disease and ulcerative colitis.

Now through April 30th 10% of all online sales made on http://www.knex.com will be donated to the Crohn's & Colitis Foundation. Donations are accepted with or without making a purchase.

"We are honored to be able to help this tremendous organization," said Michael Araten, K'NEX President & CEO. "With over 1.4 million people, including over 150,000 children, suffering from Crohn's disease or ulcerative colitis, we are thrilled to provide funds for vital research and education programs."

In addition, a team of K'NEX employees will be participating in the Take Steps for Crohn's & Colitis walk in Philadelphia. These incredible events take place at 158 walk sites across the country, where thousands of people gather every spring and summer to join the fight against digestive diseases. You can find your local walk by logging on to http://www.cctakesteps.org.

About K'NEX Brands

Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children and is America's STEM building solution. Winner of over 250 international awards and recognitions, K'NEX, America's building toy company, is focused on Building Worlds Kids Love and encourages youngsters to "imagine, build and play." From the living room to the classroom, K'NEX has building toys specially designed for every age group and skill level. The K'NEX family of brands includes K'NEX Building Sets, K'NEX Thrill Rides, K'NEX Education, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™ and more. Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit http://www.knex.com or http://www.rodongroup.com.