K'NEX: United Way Fundraiser on knex.com

K'NEX® Brands Launches Fifth Annual Fundraising Initiative To Benefit The United Way

Hatfield, PA, February, 2013 – K'NEX, the only US construction toy company focused on Building Worlds Kids Love®, recently announced their fifth annual fundraising initiative benefiting United Way. K'NEX is donating 10% of sales from http://knex.com during the month of February to the North Penn United Way chapter and will also be accepting additional donations through its website.

"We're proud to support the United Way again this year," said Michael Araten, president of K'NEX Brands. "The devastation brought forth by Hurricane Sandy underscored the importance of gratitude and giving back. Raising funds for an organization like the United Way, which provides vital aid to those both around the world and around the corner, is important now more than ever."

The partnership allows K'NEX to support the North Penn United Way's goal of producing results in the areas of student success, keeping older adults living independently and connected to their communities, and providing safety net services for residents in crisis. The funds raised will further the United Way's mission to improve lives by mobilizing the caring power of communities to advance the common good.

Consumers who wish to donate can do so simply by logging on to http://www.knex.com and purchase any K'NEX item. 10% of completed sales from February 1st-February 28th will be donated to the North Penn United Way. At checkout, consumers will be given the option of making an additional donation in the amount of $1, $5, $10 or $20 increments. Donations can also be made without the purchase of a product at http://www.knex.com/Shop/home.php?s=united-way.

About K'NEX Brands

Founded in 1992, K'NEX is America's building toy and has become the world's most innovative construction toy company. Established to make and sell what has become one of the world's leading integrated construction systems for children, K'NEX has won over 250 international awards and recognitions. K'NEX is focused on Building Worlds Kids Love, and encourages youngsters to "imagine, build and play." For more information, please visit http://www.knex.com.

About North Penn United Way

The North Penn United Way (NPUW) is a volunteer-driven organization that works to advance the common good by creating opportunities for a better life for all in the North Penn and Indian Valley communities. Founded in 1945 by the business community, the North Penn United Way recruits and mobilizes people and organizations from across the region that bring passion, expertise and the resources needed to meet targeted goals. Through collaboration, programming and a tradition of leadership, the North Penn United Way focuses on the following three goals: All Students Succeed in School; All Older Adults are as Independent and Community Connected as Possible; and All Residents have a Strong Safety Net.

The North Penn United Way serves, and is comprised of you, your neighbors, your friends, and your coworkers. The North Penn United Way is one of approximately 1,800 affiliated United Ways worldwide. Each United Way is independent, separately incorporated, and governed by local volunteers. Visit http://www.npuw.org for more information.