Target-Exclusive K'NEX KISS & Yellow Submarine Sets


K'NEX Beatles Yellow Submarine & KISS Buildable Figures Available Exclusively at TARGET!

Officially-Licensed Buildable Figures by K'NEX Allow Music Fans to Build Iconic Rock Bands

Hatfield, PA, September, 2012 – Music fans, young and old alike, can now build and play with characters from two iconic rock bands! K'NEX, the only US Construction toy company focused on Building Worlds Kids Love™, is pleased to introduce buildable figure packs inspired by The Beatles Yellow Submarine and KISS, available exclusively at Target this holiday season!

The award-winning K'NEX building system combined with the popularity of figure packs will bring the well-known images of the beloved musicians to the construction aisle for the first time. A part of our culture, The Beatles and KISS buildable figure packs are sure to appeal to music and building fans of all generations.


"The K'NEX buildable figure packs will bring these favorite personalities to life in a new way," said Michael Araten, president of K'NEX Brands. "Children of all ages will have the opportunity to build and collect The Beatles Yellow Submarine or KISS!"

Buildable figure packs will feature authentic adornments from the unforgettable Yellow Submarine movie and the show-stopping looks of KISS. Sets include instruments, such as guitars and drums, to recreate the full band experience and packaging that doubles as a stage! Designed for children ages 5+, the sets will bring the fun of the stage show to the child and expand its appeal through a rewarding, age-appropriate K'NEX building experience. The Beatles Yellow Submarine and Kiss buildable figure packs are available exclusively at Target, and now!

About K'NEX Brands

Founded in 1992, K'NEX Brands was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, please visit