Toys'R'Us Offers Enhanced Holiday Layaway Program

Toys"R"Us® Introduces Enhanced Holiday Layaway Program with No Upfront Service Fee and No Minimum Purchase Requirement

Now Through October 31, Budget-Conscious Shoppers Can Get a Head Start on Their Holiday Shopping and Take Time to Pay with Free Layaway

WAYNE, N.J., Sept. 3, 2012 -- Toys"R"Us® today announced that it will take its layaway program to a whole new level this holiday season, waiving the upfront service fee for all layaway orders created in its stores now through October 31. Offering a free, no minimum purchase layaway program early in the season allows customers to take full advantage of the flexible payment terms provided by layaway and give themselves until December 16 to pick up their orders. In conjunction with the introduction of a layaway program with no upfront fee, the company announced it is offering special savings this week for customers who want to get a head start on their holiday shopping. Additional savings on popular toys will continue right through Christmas to help consumers further stretch their budgets.

All toys* in Toys"R"Us stores and most items at Babies"R"Us® stores nationwide are eligible for layaway. Layaway, which is available in Toys"R"Us and Babies"R"Us stores year-round, will be available after October 31, but a $5 service fee will apply.

"Providing our customers flexible payment terms, without requiring an upfront service fee, is our most attractive layaway offer yet," said Troy Rice, Executive Vice President, Stores and Services, Toys"R"Us, U.S. "We continue to look for ways to help our customers stretch their budgets, and by taking advantage of this free layaway option, they can make a series of small payments over time, as they begin to think about what might be on their children's holiday wish lists."

Toys"R"Us introduced layaway in its stores in 2009 for "big gift" items such as bikes, swing sets, dollhouses, play kitchens and more, and since that time has added new categories, like video game hardware and tablet computers, to the assortment of products eligible for this pay-over-time option. In 2011, layaway was expanded to include all playthings at Toys"R"Us stores nationwide.

To kick off the free layaway program, Toys"R"Us will offer great deals on hundreds of popular products through Saturday, September 8, including:

  • BUY ONE, GET ONE 50% OFF ALL Winx Club™ Dolls and Play Sets – prices vary
  • BUY ONE, GET ONE 50% OFF ALL Lalaloopsy™ (excludes video games and video game accessories) – prices vary
  • BUY ONE, GET ONE 50% OFF ALL Crayola® Arts and Crafts – prices vary; selection varies by store
  • BUY ONE, GET ONE 50% OFF ALL NERF® Blasters (excludes Clearance and Laser Tag) – prices vary
  • BUY ONE, GET ONE 50% OFF ALL Fisher-Price® Geo Trax® – prices vary
  • BUY ONE, GET ONE 50% OFF ALL Fast Lane® toys – prices vary
  • BUY ONE, GET ONE 50% OFF ALL True Heroes® toys – prices vary
  • BUY ONE, GET ONE 40% OFF ALL Skylanders™ Figures and Accessories – prices vary
  • SAVE $50 on Razor™ E100 Electric Scooters – Was $149.99; Now $99.99
  • SAVE $50 on Thomas™ Wooden Railway Grow with Me Playtable – Was $199.99; Now $149.99
  • SAVE $50 on Thomas™ Wooden Railway Sets $139.99 and Up – prices vary

The company will continue to have weekly and daily deals on the hottest playthings throughout the coming months.

A 20% down payment is required for layaway, and after October 31, there will be a $5 service fee for layaway orders. Payments may be made at any time at the store where the order was placed in the form of cash, check, credit card, debit card or gift card, but 50% of the total price of the order must be paid within 45 days and the order must be paid in full and picked up by December 16. In the event a customer cancels his or her order, there is a $10 charge, however, there are some state-specific exceptions regarding this fee. Please see for full program details.

*Some exclusions apply, such as batteries, diapers, candy, food and formula, select seasonal products, health and beauty aids, apparel and doorbusters. See store for details.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on Twitter at and