Toys"R"Us® Makes Shopping Even More Rewarding With Enhanced Customer Loyalty Program
Rewards"R"Us® Evolves with Streamlined, Year-Round Earnings on All Purchases and No Product Exclusions or Blackout Periods
WAYNE, N.J., June 27, 2012 -- Toys"R"Us® today announced the next evolution of Rewards"R"Us®, the company's complimentary loyalty program, with the launch of an all-new integrated, point-based system that delivers streamlined benefits for members, as well as new and existing "R"Us® credit card holders. Program enhancements reflect feedback from the company's most valued customers and its continued commitment to rewarding brand loyalty. Rewards"R"Us members can now enjoy unlimited access to expanded loyalty benefits when shopping at Toys"R"Us and Babies"R"Us® stores nationwide and online at http://Toysrus.com and http://Babiesrus.com. Toys"R"Us is also launching its new credit card program, including an "R"Us-branded credit card and a MasterCard co-branded card, issued by GE Capital Retail Bank, connecting cardholders with all the perks of Rewards"R"Us and more.
Beginning July 1, Rewards"R"Us members can take advantage of the following enhanced benefits:
"The enhancement of our loyalty program, paired with the new "R"Us credit card, is a natural evolution of Rewards"R"Us and aligns with how our customers want to shop and connect with our brand today," said Peter Reiner, Senior Vice President, Marketing, Toys"R"Us, U.S. "By providing streamlined features and new benefits, like no product exclusions and exponential perks for "R"Us credit card holders, we're delivering a convenient, value-added experience that makes shopping fun for our most loyal customers."
Beginning July 10, new and existing "R"Us credit card holders will be automatically enrolled in Rewards"R"Us and can earn points faster with the following benefits:
Ongoing Rewards"R"Us Benefits
Rewards"R"Us members planning for a new arrival through their Babies"R"Us Registry are also eligible to receive Registry Rewards every time family and friends make a purchase from their Registry. Members will earn two points for every dollar spent on Registry purchases, and gift givers who are Rewards"R"Us members also earn points as they would with any purchase as a loyalty member or credit cardholder*****.
Additional ongoing perks for Rewards"R"Us members and "R"Us credit card holders include:
In conjunction with the integrated Rewards"R"Us program, Toys"R"Us, has launched a dedicated website, http://Toysrus.com/myrewards, where customers can sign up for the program, and members can login to manage their accounts, view and print "R"Us Reward Dollars and track their purchases and progress on special promotions. In addition, a multi-faceted in-store and online marketing campaign will support the next evolution of Rewards"R"Us and the introduction of the new "R"Us credit card.
* Rewards"R"Us members do not earn reward points on Buyer Protection Plan, assembly fee, Breastpump Rental fee, delivery fee, Layaway fees and shipping & handling.
**Loyalty members' "R"Us Reward Dollars cannot be used toward the purchases of gift cards, diapers, formula, Kiddie Kandids, Motherhood Maternity, Buyer Protection Plan, Assembly Fee, Breastpump Rental, Delivery Fee and Shipping and Handling.
*** "R"Us credit card holders' "R"Us Reward Dollars cannot be used toward the purchases of gift cards, Kiddie Kandids, Motherhood Maternity, Buyer Protection Plan, Assembly Fee, Breastpump Rental, Delivery Fee and Shipping and Handling.
**** Points cannot be earned on in-store and online purchases during the six-month promotional finance period.
*****Points associated with V.I.B. card loads for Registrants are only applied to gift givers' Rewards accounts.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.