DreamWorks

DreamWorks Makes an 'Ogre-Sized' First Impression at L!censing 2003 International - Shrek 2(TM), Sharkslayer(TM), Madagascar(TM), Wallace & Gromit(TM) and Over the Hedge(TM) Create A Fairy Tale Slate for Licensees and Retailers for 2004 and Beyond.

GLENDALE, Calif., June 9 -- DreamWorks Consumer Products takes retailers to the destination of their choice with their L!censing Show debut that features a fairy tale roster of five animated films supported by multi-property licensing and promotional partners.

From the fairy tale land of Shrek 2(TM) and the underwater world of Sharkslayer(TM), to the remote island of Madagascar(TM), and the city and the suburban settings of Over the Hedge(TM) and Wallace & Gromit(TM), DreamWorks leads licensees and promotional partners on an exciting adventure.

"Our partners are passionate about our properties and have demonstrated an exceptional ability to translate the true spirit of each film and its characters into unique and fun interactive products and promotions," said Brad Globe, head of DreamWorks Consumer Products division. "Our approach to licensing has allowed DreamWorks to attract and retain long-term, multi- property partners."

Supporting the various movies will be master toy licensee Hasbro; publishing licensee Scholastic, Inc.; interactive licensee TDK Mediactive, Inc.; and apparel licensee Jem. Promotional partners for Shrek 2 include Burger King Corporation, Baskin-Robbins, General Mills, Hewlett Packard, and Masterfoods USA, a Mars Incorporated company.

"The Licensing Show provides an ideal platform for DreamWorks to demonstrate innovation and creativity to retailers, as well as licensees and partners," said Anne Globe, head of DreamWorks Consumer Products Marketing and Promotions.

DreamWorks' production timeline includes:

• Shrek 2 (June '04): In this sequel to the Academy Award(R)-winning blockbuster, Shrek(R), the fairy tale continues as everyone's favorite ogre faces his greatest challenge of all -- the in-laws! Shrek (Mike Myers) and Princess Fiona (Cameron Diaz) return from their honeymoon to find an invitation to visit Princess Fiona's parents, the King (John Cleese) and Queen (Julie Andrews) of the Kingdom of Far, Far Away. With Donkey (Eddie Murphy) along for the ride, the happy couple ventures off on a whirlwind of new adventures with a host of new fairy tale characters to lampoon along the way.
• Sharkslayer (November '04): The undersea underworld is shaken up when the son of the Godfather of all sharks gets killed and an unwitting young fish named Oscar (Will Smith) is found at the scene of the crime. Being the bottom feeder hustler that he is, he takes advantage of this opportunity to play the hero, but soon finds that there are serious consequences to his posing as the great Sharkslayer.
• Madagascar (Summer '05): Four "civilized" Central Park Zoo animals (Ben Stiller, Chris Rock, Jada Pinkett-Smith and David Schwimmer), who have spent their entire lives in captivity, are shipped back to Africa where they must come to terms with what it truly means to be "wild."
• Wallace & Gromit (2005): Over-optimistic, cheese-loving, fantastical inventor Wallace and his long-suffering but ever-tolerant canine companion, Gromit, make their big screen debut in their first feature film.
• Over the Hedge (Holiday '05): Based on the popular comic strip by Michael Fry and T Lewis, "Over the Hedge," centers on a mischievous con-artist raccoon named R.J. (Jim Carrey) and a timid turtle named Verne (Garry Shandling). When R.J., Verne and their woodland friends find a suburban housing development encroaching on their forest home, Verne's first instinct is to retreat into his shell and leave. But the ever-opportunistic R.J. sees a treasure trove to be had from his unsuspecting new neighbors. Together, Verne and R.J. form an unlikely friendship in this strange new world called suburbia.

About DreamWorks SKG

DreamWorks SKG was formed in October, 1994, by its three principal partners-Steven Spielberg, Jeffrey Katzenberg and David Geffen-to produce live-action motion pictures; animated feature films; network and cable television programming; home video entertainment; records; books; toys; and consumer products.